The Bay Life+ Programme is more than just physical regeneration - it aims to improve and bring together all the things that make up a community.
The Welsh Government designated the North Wales coast a Strategic Regeneration Area (SRA) in October 2008.
In Conwy, the designated area extends from Kinmel Bay in the east to Mochdre in the west. It consists primarily of coastal communities which are linked by the A55 trunk route, the A547 coastal road and the north Wales mainline railway.
The Bay Life+ Programme covers the same geographical area as the Assembly's Regeneration Area; it includes the Colwyn Bay focused work of Bay Life AND the work taking place in Conwy East.
Conwy County Borough Council is leading the Bay Life+ Programme, working with partner organisations such as Coleg Llandrillo, CVSC, North Wales Police, the National Zoo of Wales and with over 30 community groups and 200 businesses.