The Bay Life Programme is more than just physical regeneration - it aims to improve and bring together all the things that make up a community.
The Welsh Government designated the North Wales coast a Strategic Regeneration Area (SRA) in October 2008, and the funding for this programme ran until 2014.
In Conwy, the designated area extended from Kinmel Bay in the east to Mochdre in the west. It consists primarily of coastal communities which are linked by the A55 trunk route, the A547 coastal road and the north Wales mainline railway.
The Bay Life Programme covers the same geographical area as the Assembly's Regeneration Area; it includes the Colwyn Bay focused work of Bay Life AND the work taking place in Conwy East.
In June 2014, it was announced that Conwy had been successful in its bid for funding through the Welsh Government's Vibrant and Viable Places regeneration scheme for £12.02m funding for projects in Colwyn Bay.
Conwy County Borough Council is leading the Bay Life Programme, working with partner organisations such as Coleg Llandrillo, CVSC, North Wales Police, the National Zoo of Wales and with over 30 community groups and 200 businesses.