Our Communications and Engagement Strategy aims to build trust and understanding among our residents as we move from being the providers to the enablers of services.
We need to reset the expectations of communities. This means a shift from thinking of residents as customers – those who have a transactional relationship with us.
Our strapline is: the right environment. It’s our job to create the right environment for things to happen, they share the responsibility for the delivery of those things.
Our engagement with residents needs to be simple. It’s important to recognise residents will want to talk to us on their own terms and in their own way.
Some will simply want to search for information whilst others will want more attention. We need communication activities which can deliver for everyone.
Our approach should be:
- Consistent
- Planned
- Proactive
- Authentic
- Accessible