Conwy Celebrates Tourism Excellence

Conwy Celebrates Tourism Excellence

Tourism Excellence Event

Conwy County Borough Council has celebrated a fresh boost to the region’s tourism offer, welcoming 12 newly qualified Llandudno Tourist Guides and 25 Verified Conwy Tourism Business Ambassadors at an event in Llandudno.

Hosted at the St George’s Hotel, the Tourism Excellence Event brought together local partners, businesses, and newly trained professionals - all united by one goal: making Conwy County an unforgettable place to visit.

Thanks to support from the UK Shared Prosperity Fund, the Council’s Tourism and Regeneration Team part‑funded the Llandudno White Badge Tourist Guide Course, delivered by the Wales Official Tourist Guides Association (WOTGA). Over twelve weeks, participants explored Llandudno’s heritage, honed their guiding skills, and completed both written and practical assessments. Their hard work paid off as 12 new tourist guides proudly received their official certificates from Lord Mostyn, marking an exciting moment for the town’s visitor experience.

The Shared Prosperity Fund also helped strengthen the Verified Conwy Tourism Business Ambassador Scheme, a programme recognising businesses that embed the Conwy Tourism Ambassador Scheme into their staff inductions. This ensures that front‑line teams have the knowledge and confidence to give visitors a warm and informed welcome.

Twenty‑five businesses have now achieved Verified status, with many joining the event to accept their certificates from Cllr Sharon Doleman, Conwy’s Cabinet Member for Sustainable Economy and Communications.

Reflecting on the achievements, Cllr Doleman said: “High‑quality visitor experiences don’t happen by accident, they’re created by skilled people and passionate businesses working together. These newly qualified guides and Verified Ambassador businesses truly reflect the spirit of Conwy, and I’m incredibly proud of what they’ve achieved.”

“We extend our heartfelt thanks to all partners, businesses, and participants for their continued commitment to delivering exceptional experiences across Conwy’s vibrant visitor economy.”

The Wales Ambassador Scheme is a set of free online courses that will introduce you to different areas and attractions in Wales. You can increase your knowledge of Wales and help others to get the most out of their visit. Ambassador Wales – Wales Ambassador Scheme

The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

• James Kendall with Cllr Sharon Doleman
• Paul Williams with Cllr Sharon Doleman
• Llandudno White Badge guides with Lord Mostyn