Pride in Place Funding

Pride in Place Funding

Funded by UK Government

Conwy County Borough has been chosen as one of nine areas in the UK to receive up to £20 million over the next 10 years through the UK Government’s Pride in Place Programme.

This programme aims to support regeneration and community resilience.

Councillors now need to decide which neighbourhood will benefit from this funding. To make this decision they will look at specific criteria, including:

• How many people live in the area
• The level of socio‑economic need
• Welsh Index of Multiple Deprivation

Next week, the Finance & Resources Scrutiny Committee and the Cabinet will review a report with all the details before making a recommendation.

Links to agenda, report and webcast:

Conwy Local Democracy : Agenda for Finance and Resources Overview and Scrutiny Committee on Monday, 5 January 2026, 10.00 am

Conwy Local Democracy : Agenda for Cabinet on Tuesday, 6 January 2026, 10.00 am

FAQs

What is Pride In Place for?

• The UK Government’s Pride in Place Programme aims to support regeneration and community resilience. 
• The Objectives of the Fund are:
  • Stronger Communities
  • Thriving Places
  • Empowered People

What will Conwy County get?

• Conwy County has been selected as one of 9 new areas in Phase 2b of the fund. 
• The area will receive up to £20 million over 10 years, with approximately 63% as capital grant and the rest as revenue grant.
• The fund has strict criteria regarding where and how the money can be spent

What are the criteria required to select the area that will receive the money?

• The neighbourhood selected must be a single contiguous area within the local authority boundary.
• The population of the chosen area must fall between 5,000 and 15,000 residents.
• The selection must use Welsh Index of Multiple Deprivation (WIMD) as the primary evidence base.
• The area must demonstrate significant socio economic need.
• In Conwy County, Neighbourhood selection has used updated WIMD 2025 data, released on 27 November 2025.
• The Neighbourhood Proposal must be submitted to UK Government by 9 January 2026

Who will manage the money?

• The programme will be managed by a neighbourhood board and supported by Conwy County Borough Council

How will the Neighbourhood Board work?

• A Neighbourhood Board will lead development of the Pride in Place Plan (implementation plan) in partnership with the Council.
• Membership must include residents, MPs/MSs, elected members, local organisations and businesses.
• An independent chair is required, appointed by the Council in consultation with the local MP. 
• The Pride in Place Plan will set out local funding priorities informed by community engagement and aligned to the programme’s three objectives.