In selected locations, the Council in or partners such as Town or Community Councils may seek to operate the footfall tracking features from wifi access points delivering the free wifi service.
For this purpose only the MAC address (a unique identifier) of a mobile device is detected by the access points to track movement and time spent in any location covered so that generalised reports of movement can be analysed.
It is important to note that no personally identifiable information such as name, phone number, date of birth, contact details or any other data from mobile devices is collected as part of this tracking process and it would not be possible to do so without ensuring any user has provided consent. This system cannot model or profile individuals and only reports back on aggregated patterns of behaviour.
At present the only location in which this service is in use is in Llandudno along Mostyn Street up to the Pier. The aim of collecting this anonymised footfall data is to help inform decisions made by the Council, it’s partners and businesses around supporting regeneration and future investment opportunities in town centres.