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Project Development and Consultation

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The development and planning of this project has taken place in phases and focuses on incorporating the main aims of the project in the project design, consulting the community and other stakeholders, addressing environmental impact and securing funding to undertake the work.

Aims of the Project

Conwy identified an opportunity to combine the renewal of vital coastal defences with an opportunity to contribute to wider, ongoing regeneration within the town; as such the Project has three distinct aims:

  • Provide renewed coastal defences along the Waterfront to protect the residents, businesses and infrastructure of the town from the threat of the sea and climate change.
  • Integrate the renewed sea defences with environmental improvements along the promenade to provide a coordinated approach to the delivery of the project which maximises the regeneration potential of the scheme while also providing the necessary level of coastal protection.
  • Provide environmental regeneration improvements to the promenade to offer a modern, robust, sustainable and attractive public realm for local residents and to draw new visitors to the area and coordinate with the Bay Life Regeneration Plan.


CCBC has carried out extensive consultation regarding the plans for the Waterfront since 2010. Consultation events and information days give officers the opportunity to receive feedback and comment from a wide range of the community in Colwyn Bay, as well as providing an opportunity for officers to relay information on future plans for the scheme.

The Waterfront Project will continue to hold such events at relevant times during the Project and details of such events will be published in the local press and on this webpage in the run up to events.

Environmental Impact

Prior to any work being undertaken as part of the Waterfront Project, we consult with numerous internal and external parties to ensure that the impact of the  work to be carried out has as little or no impact upon the environment, which includes existing vegetation, wildlife and watercourses. If a potential impact is recognised then we work with these parties to mitigate these impacts as much as is possible.   At the very outset of the Project an Environmental Impact Assessment was carried out in 2010 on the entire area included within the scope of the Project. This looked at things such as Marine Ecology, Cultural Heritage, Coastal Processes and numerous other existing elements and what impact the implementation of the Waterfront Project may have upon them. This meant that any potential negative impacts or concerns raised could be addressed prior to any work commencing on site. This was reviewed and updated in 2013 to ensure no major changes had taken place since the original Assessment was undertaken.

During design and construction, environmentally friendly and sustainable materials are identified and used wherever practical. The methods used for construction are also influenced by environmental considerations. For example, on the Phase 1b Promenade Enhancement works, the old seawall was crushed and used as in-fill under the new promenade. As well as reducing cost, this prevented a substantial amount of site ‘waste’ being sent to landfill.

The measures which are implemented as part of the design and construction process are assessed by internationally recognised standards. The Phase 1a works, which included the construction of the rock groyne at Porth Eirias and also the construction of the platform the building was constructed on, was awarded a CEEQUAL rating of ‘Very Good’. The Phase 1b works recently received a rating of ‘Excellent’.

Porth Eirias was awarded a BREEAM rating ‘Excellent’. This rating acknowledges the standards achieved in sustainable building design, construction and operation. As well as demonstrating that industry best practice has been implemented, this acknowledges that the design, build and construction have gone over and above the mandatory regulations in place.

More information about CEEQUAL and BREEAM can be found at:




As the Project consists of both Coastal Defence and Environmental Improvement works, it has been able to draw funds from various sources. The Coastal defence aspects of the scheme have benefitted from an annual budget set aside by Welsh Government for Coastal Defence projects throughout Wales.

The Environmental Improvement works have been primarily funded by the European Regional Development Fund, a fund which was targeted at areas which have been identified as most being in need of sustained investment to help trigger long term regeneration.

Both elements of the scheme have also received funding from CCBC.

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